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Strategic Brand Management - Building, Measuring, and Managing Brand Equity 5th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity 5th Edition is written by Kevin Lane Keller; Vanitha Swaminathan and published by Pearson.ISBNs for Strategic Brand Management are 9780134877952, 0134877950 and 9780134892498, 0134892496. Additional ISBNs for this book include 9780135641316, 9780134877983, 9780134877990, 9780135641378, 9780135641385, 9780134878003.
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